I help brands elevate their presence, communicate their differentiators and drive performance.
Manuka Health
‘Skincare Launch’
Market Data Analysis, Concept, Product Positioning, Clinical Trial Testing, Retail Readiness
Manuka Health x Honey Mama’s
‘Small Batch Innovation Collab’
Strategy Direction & Oversight, Budget & KPI Owner (Conversions, Social Followerships)
Manuka Health
‘Organic Social & Influencer’
Strategy Direction & Oversight, Budget & KPI Owner (Followership, Engagement, Conversions)
Manuka Health
‘Editor Dinner @ Frevo NYC’
Strategy Direction & Oversight, Budget & KPI Owner (Press Coverage)
Manuka Health
‘Editor Facials & Consignment @ The Well NYC’
Strategy Direction & Oversight, Budget & KPI Owner (Press Coverage)
Manuka Health
‘SXSW Seduction of Honeybee Gallery Exhibit’
Strategy Direction & Oversight, Budget & KPI Owner (Lead Gen, Conversions, Social Sharing)
Manuka Health
‘Holiday’
Campaign Strategy, Brief Writer, Shoot Styling, Budget & KPI Co-Owner with DTC (Site Sessions, CPA, ROAS, AOV, Sales)
Manuka Health
‘Costco Shopper Marketing’
CDS Demos, Warehouse Displays & Packaging, Costco Connections Ads, Budget & KPI Owner (Unit Velocities)
Manuka Health
‘Sprouts Shopper Marketing’
Campaign Planning, Buyer Meetings, Displays, Demo & Sampling Programs, Budget & KPI Owner (Unit Velocities)
Whole Foods Market
‘Local’
Retail Excellence, Storytelling, Display, Demo Programming
Whole Foods Market
‘Supplement Sale’
Campaign Strategy, Brief Writer, KPI Owner (Foot Traffic, Category Performance)
Whole Foods Market
‘A Little Italy’
Campaign Strategy, Brief Writer, KPI Owner (Foot Traffic, Category Performance)
Whole Foods Market
‘Organics’
Campaign Strategy, Brief Writer, KPI Owner (Foot Traffic, Category Performance)
Whole Foods Market
‘365 by Whole Foods Market’
Brand Strategy and Positioning, Brief Writer & KPI Owner (Sales Lift)
Let’s Chat
Drop me an email to schedule sometime to connect.
