About Me
I was born and raised in Erie, Pennsylvania and attended Penn State University with a bachelor’s degree in Marketing.
Started my career at an agency supporting Mondelez International brands with innovative solutions to drive the path to purchase within grocery retail.
Moved to Austin, Texas to work for Whole Foods Market ideating, planning and executing category and brand marketing initiatives to drive growth and demand at shelf and on Amazon.
I’ve since transitioned to brand leading North America marketing for Manuka Health a New Zealand based beauty and wellness company with a portfolio of supplements and topical skincare.
I now have over 12 years of experience in marketing within CPG and retail specializing in the wellness, beauty, lifestyle, food and beverage categories. Think of me of as your swiss army knife for all things marketing.
Expertise & Capabilities
Brand Strategy & Positioning
Campaign Development
Cross-Functional Leadership
Demos & Sampling
Event Planning & Immersive Experiences
Integrated Comms (PR, Social & Influencer)
Market Data & Insights
Product Launches
Omnichannel Marketing
Strategic Partnerships