For much of my career I was a marketing strategist at Whole Foods Market within the retail marketing team. I managed brand and category initiatives for several product categories, including supplements, beauty, beer, wine, cheese, grocery and frozen, leading cross-functional teams to bring integrated campaigns and ideas to life both in store and online. My role was ideation, insights, brief ownership and cross-functional channel lead to drive new traffic, transactions and demand at shelf. Responsibilities included managing the annual activation calendar as well as a lead liaison to senior merchandising aligning on hero products, off shelf displays and promotions.